Blue Ocean Strategy Workshop (Phase 1), 7 - 9 August 2012

What is Blue Ocean Strategy? 

• BOS key terms - differentiation and low cost.
• The aim of BOS is to create new market space - making the competition irrelevant.
• BOS covers both strategy formulation and strategy execution.
• BOS frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle and buyer utility map.
• The three key conceptual building blocks of BOS are: value innovation, tipping point leadership, and fair process.

   

http://www.blueoceanstrategy.com/abo/bos_tools.html